![]() ![]() ![]() Thus most work in this field has always concentrated on polarity detection of the opinion into three broad fields of positive, negative or neutral. However, information posted in such networks is designed for human consumption instead of computers, and the nuances a person can catch from them are difficult for a machine to interpret. As consumers move towards social media platforms like Twitter and Facebook to air their views about a variety of products, performing sentiment analysis on their responses becomes a desirable activity that can return a wealth of information about public perception. This paper can contribute to teaching product design targeting emotional products, and offers guidance on how to evoke positive emotions through products. The findings suggest that the Emotion Wheel is useful to reflect and manipulate forms to convey meaning, helping designers understand how to use emotive shapes for idea development and decision-making in the design process. In a visual thinking exercise, first-year students chose eight basic emotions to develop the forms of an 'emotional chair', drawing with pencil and paper to allow visual thinking and interpretation. The purpose is to improve and develop future designers' awareness of the emotive character of forms. This academic project promoted the pedagogical encounter between emotions/dyads and the morphology/shape of products, based on the Plutchik's Emotion Wheel. However, studies on the practical use of emotions in product design remain limited. Emotions are recognised as vital for human wellbeing and happiness, so are objects. ![]()
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